Unveiling the Secrets of Keren Bartov's Skincare Empire
Early Beginnings in Israel
Bartov's story began more than a decade ago in a small clinic in a small town in Israel. With Gal Gadot as a loyal client, she started building her clientele. Over the years, her hard work and dedication paid off, and she opened a larger clinic in Tel Aviv with six treatment rooms.She knew from a young age the meaning of being a freelancer. Her parents owned clothing stores, and they warned her about the challenges. But Bartov defied the odds and found her passion in cosmetics. At the age of 28, she met Roy, and they moved into a small house with two rooms used for facial treatments. Her three children were born there, and she kept her work a secret for two years.
At 29, she felt she was in the right profession. Within two months, her schedule was fully booked, and she moved to Kadima to treat the local mega-star Shiri Maimon.
The London Adventure
During the COVID period, Bartov decided to fulfill her dream of setting up a clinic overseas. Gal Gadot advised her to try London instead of Los Angeles. It was a courageous step that required taking loans, but Bartov was determined.After a year, she started receiving requests from her famous clients in London for the Golden Globe Awards. Isla Fisher, Natalie Portman, and Kristen Wiig became her clients through Gal's connections.
Today, Bartov has a team of highly trained aestheticians in London, and she spends one week every month there. She also flies to Los Angeles before award ceremonies to take care of her client actresses.
Treatment with the Stars
Bartov's client list includes some of the most famous names in the world, such as Julia Roberts, Demi Moore, Jennifer Lopez, Kate Moss, Selena Gomez, Cindy Crawford, Lily Collins, Paris Hilton, Goldie Hawn, Kirsten Dunst, and Gal Gadot.She recalls treating Kim Kardashian and the overwhelming response it brought. Her heart was palpitating before meeting Kim, but she remained professional. Kim was very satisfied with the treatment and even tagged Bartov on Instagram, which led to a huge surge in her popularity.
Despite the challenges of treating celebrities, Bartov has built strong relationships with them. She understands their needs and provides them with the best treatments possible.
Dealing with the Israeli Identity
As a successful Israeli working abroad, Bartov faced challenges in disclosing her identity. Some people wrote to her with negative comments, and some clients left. But there were also non-Jewish clients who came to support her.She is not afraid to express her opinion and engage in Hasbara. She shows the other side of the story to her clients and helps them understand the situation in Israel.
Impact on Personal Life
Bartov's career has had an impact on her personal life. She used to be a devoted mom who never flew without her children, but now she spends a week a month in London and two weeks in Los Angeles. She struggles with feelings of guilt, but her husband is very supportive.She also sees changes in the skin of Israeli women due to stress and sadness. Her work has become more than just skincare; it's about helping people through difficult times.
The Future Plans
Bartov plans to open a clinic in Los Angeles soon. She is committed to her career and wants to continue growing her business.Despite the challenges and uncertainties, Bartov remains passionate about her work and her country. Israel is her home, and she will never leave.